In this blog post I will show you five different steps that you need to be implementing into your business to make more money. These actionable steps are a must to grow your business.
Three ways to grow your client base
Hey friends so I’m so excited to share with you my 3 believes on how to be successful behind the chair when starting out and sustaining a growing business:
•EDUCATION
•SHOW AND TELL
•WOWING
When you put these three ideas on the front line of how you operate your business it will catapult you from a beginner stylist into a book to stylist.
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EDUCATION: There is so much more to learn after school. Seek out companies and classes that will help you better yourself as the artist that you dream of becoming. Whether you are obsessed with styling hair, hair color, or you want to be a rockstar 😎 make up artist. After school the homework does not stop, but don’t think that that is a bad thing. Think of it as your 🔐 Key to success!
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SHOW AND TELL is taking your education and utilize it behind the chair and with your clients. Show off those new techniques and educate your customers. SHARE WHAT YOU LEARNED. We need to talk about the trends, Healthy beauty, and the latest ingredients that are on the market used in our hair products or make up products that are beneficial to our skin or hair. Consumers love to here when their personal beauty provider is kicking butt in the industry. Give them something to brag about! Consumers are educating themselves through google so be ready for the savvy consumer too.
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WOWING the client every time. Have you ever been to a really nice restaurant? I love food and trying new places! Let me paint you a picture.
I enter through a door and I’m greeted by a friendly hostess dressed in a clean ironed shirt and smile on her face. She walks us over to a clean booth with a candle lit and cushioned seats. I immediately notice the aromatic smell of food! The music in the background, the ambience, the attitude, the design and feel of the menu, down to the description of the specials from the waiter. The description makes your mouth water 🤤. Waiting for the order the drinks are always full. Our meal is displayed artistically on the plate and is as delicious as it looks. We were thanked for visiting their restaurant and was given a complimentary dessert to finish our meal. Our experience 👏 WOWED us. I mean FIVE STARS ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ So, how can you wow your guest like this in your business??
Interview Tips
As my business, REFINED BEAUTY, has been growing we’ve been doing several interviews. I want to share with those who are trying to land their dream job some advice on how to prepare for an interview.
Step 1: Do your homework! Research the place you are interviewing with. If there is a salon that you are interested in or company that you are interested in being a part of, do your research! 💻Look them up on social media, review their website, read the reviews on Google, and find out more about who they are. Be clear about who they are and what they are looking 👀for. Find out where they located. Find out their mission and values. Maybe even visit their salon 💡
I can not tell you how many interviews that I have had where the person on the other side of the phone has no idea where I’m located 🤦🏼♀️
They also did not take the time to look at the specifics of who I’m hiring, which is only licensed cosmetologist and Estheticians. This tells me that they’re probably just job shopping 🛒around and hoping that somebody says “you got a job”. It shows me that their professional level is not up to my standards.
Step 2: have some questions 📝prepared to ask during the interview. These questions could be on the specifics what is the expectations, your working hours, and education offered. Most importantly ask what career path do they have for you. It shows the owner that you are taking interest not only in their company but you’re taking a serious step into making sure that you are growing as an individual! It shows an owner that you might be the star player they are looking for.
Step 3: Thank them for their time. I am certain that large successful salons get several applicants all the time and so they are carving out their time to interview you. Reaching back out a few days later to follow up shows you have great communication skills and are eager to partner with them. There are many moving parts in a business and at times you may be forgotten shortly after your interview. Calling them back or sending a letter shows that you truly are interested in their company and being a part of their business.
To here more about interviewing tips check out my podcast!