entrepreneurship

Building a business doing more of what you love

Building a business doing more of what you love

Building your business takes strategy, focus, and determination. It does not need to take years to create, but it could if you do not get specific on where you visualize your business to be, it may take longer then you would like. How many of you are feeling like you are on auto-pilot or unexcited to go to work? It happens to many of us when we build out of desperation. In the beginning, we take everyone as our client. Then after experience and education, we gain clarity of the things we enjoy and feel most passionate. Once you discover or select a focus, it's time to make a massive shift to building a business we love. I challenge you to choose one thing and go all in! This one thing needs to be extremely important to you. I would recommend that it is something that gives excellent results for your customers and is a service that is of demand. How do we make this massive shift? We need to analyze five areas of our business, so it reflects this new desire: Mindset, Online presence, Content, Conversations, and Education.

Three ways to grow your client base

Hey friends so I’m so excited to share with you my 3 believes on how to be successful behind the chair when starting out and sustaining a growing business:

•EDUCATION 

•SHOW AND TELL  

•WOWING

cayley_prom_2019_012.jpg

When you put these three ideas on the front line of how you operate your business it will catapult you from a beginner stylist into a book to stylist. 

.

EDUCATION: There is so much more to learn after school. Seek out companies and classes that will help you better yourself as the artist that you dream of becoming. Whether you are obsessed with styling hair, hair color, or you want to be a rockstar 😎 make up artist. After school the homework does not stop, but don’t think that that is a bad thing.  Think of it as your 🔐 Key to success!

.

CuneoMansion-65.jpg

SHOW AND TELL is taking your education and utilize it behind the chair and with your clients.   Show off those new techniques and educate your customers. SHARE WHAT YOU LEARNED. We need to talk about the trends, Healthy beauty,  and the latest ingredients that are on the market used in our hair products or make up products that are beneficial to our skin or hair. Consumers love to here when their personal beauty provider is kicking butt in the industry.  Give them something to brag about!  Consumers are educating themselves through google so be ready for the savvy consumer too. 

.

DSC_4248.jpg

WOWING the client every time.  Have you ever been to a really nice restaurant? I love food and trying new places!  Let me paint you a picture. 

I enter through a door and I’m greeted by a friendly hostess dressed in a clean ironed shirt and smile on her face.  She walks us over to a clean booth with a candle lit  and cushioned seats.  I immediately notice the aromatic smell of food! The music in the background, the ambience, the attitude, the design and feel of the menu, down to the description of the specials from the waiter.  The description makes your mouth water 🤤.  Waiting for the order the drinks are always full.  Our meal is displayed artistically on the plate and is as delicious as it looks. We were thanked for visiting their restaurant and was given a complimentary dessert to finish our meal.  Our experience  👏 WOWED us.  I mean FIVE STARS ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ So, how can you wow your guest like this in your business??