7 Types of Salon Marketing

Marketing is so much more than television, radio, and post cards! There are SO many marketing tactics you’re able to use while in the salon. Here are the 7 types of salon marketing I teach my stylists, and what I use in my own salon.

Referral Programs

It’s important to make referring as easy as possible for your clients. If it’s too complicated, they’ll be overwhelmed and won’t refer you. So to make referring a no-brainer, have lots of marketing materials available to help you speak about the referral program.

Welcome Gifts

Our welcome cards thank our guests for choosing us and offer $10 off their next service with an expiration date of two months. 

Following Up

It’s also important to make sure you follow up with new clients. It’s an easy thing to do that adds another layer to that “wow” experience and helps us stand out from other salons.

Loyalty Points

Loyal customers spend 67% more on products and services than new customers, and a loyalty point system is a great way to reward and incentivize your existing customers for visiting you all year instead of someplace else. 

Cross-Promotion

A great way to cross-promote is to do a salon tour, which is an easy segue into showing what else you offer. Know that cross-promotion takes teamwork on everybody’s part, keeping everything neat and organized, and maintaining a team mentality where everybody supports everybody. 

The Guest Experience

Guests value their experience more than they care about price. And there are so many ways to elevate the guest experience, which gives you a 42% higher chance to up-sell your services, 33% more chance to improve retention, and makes you 32% more likely to improve customer satisfaction.

Rebooking

Make sure you’re rebooking your clients, which is one of the fastest ways to grow your books.

Soft Skills vs Hard Skills

Building a business is not just building a strong book, or being the best at cuts, colors, or tones; it’s about building up and having strong soft skills.

Now what are soft skills?

Soft skills are made up from you personality traits, and people skills.

Harvard University and the Stanford Research Center found that 85% of workplace success is attributed to soft skills.

Here are a few soft skills that I am constantly working on, and soft skills I encourage my time to continue to work on:

Communication

Developing strong communication skills is essential when it comes to building a successful career.

Teamwork

Any company hiring right now is looking for a teamplayer. Teamwork is based on relationships, and at the foundation of every relationship is trust.

Time Management

Without proper time management skills, you simply lack the capacity to organize your time, yourself in general or others in a smart and consistent way. If you want to be good at time management, you have to treat your time as the most precious resource you possess.

In this podcast you will also learn 5 low cost ways to market your business to bring in your dream clients, increase your retention, bring in more referrals and generate more sales.

WHY IS RETAIL IMPORTANT

Why is retail important? It’s a question that comes up more often than not. When clients come into our salon, they’re not there to go shopping, but they’re there for a service. One of the best ways to elevate that service is by offering retail in your salon.

Here are a 8 reasons why retail is so important:

Retention: The amount of clients that come into your business, are STAYING in your business. Retail will help BUILD the retention. 

Referrals: This is the number 1 way to generate business

Memory of Experience: Each time a client uses the product it will remind them of you, and their time with you

Perceived Professionalism: Show the products you actually use in the salon

Builds Trust: They see how its beneficial, and are able to see the results 

Continue Education: When partnering with a retail company they will most likely provide education. Keep learning to not only educate yourself, but educate your client. 

Support: When carrying a product line, it opens the door for support from the company themselves. 

Points to Use on Backbar Products

If we believe in our industry as professionals and know that there is a difference between professional products and non-professional products, why is this not an important part of our business?

We know when a client is using the right products and ingredients it is creating style support, color retention, longevity, health balance, - BUT YET we do not have the right script down or make it a part of the experience we want to give our clients.

Check out the Beauty Business Game-Changer Podcast to hear more on why retail is important.