Why is retail important? It’s a question that comes up more often than not. When clients come into our salon, they’re not there to go shopping, but they’re there for a service. One of the best ways to elevate that service is by offering retail in your salon.

Here are a 8 reasons why retail is so important:

Retention: The amount of clients that come into your business, are STAYING in your business. Retail will help BUILD the retention.

Referrals: This is the number 1 way to generate business

Memory of Experience: Each time a client uses the product it will remind them of you, and their time with you

Perceived Professionalism: Show the products you actually use in the salon

Builds Trust: They see how its beneficial, and are able to see the results

Continue Education: When partnering with a retail company they will most likely provide education. Keep learning to not only educate yourself, but educate your client.

Support: When carrying a product line, it opens the door for support from the company themselves.

Points to Use on Backbar Products

If we believe in our industry as professionals and know that there is a difference between professional products and non-professional products, why is this not an important part of our business?

We know when a client is using the right products and ingredients it is creating style support, color retention, longevity, health balance, - BUT YET we do not have the right script down or make it a part of the experience we want to give our clients.

Check out the Beauty Business Game-Changer Podcast to hear more on why retail is important.