Imagine a team that’s motivated and accountable. Systems that run smoothly without you putting out fires. A steady flow of ideal clients who love your brand and keep coming back. Profits that give you options—more pay, more time, more growth.
That’s what’s possible when you step fully into your role as a confident salon CEO.
Through Private 1:1 Coaching and Group Coaching, you’ll learn to:
You’re a salon suite or micro-salon owner ready to grow beyond a one-person show. You want to transition to a commission-based model, hire your first team members, and build a business that runs smoothly—without you doing it all.
You own an established commission or hybrid salon and you’re still behind the chair. You’re ready to reduce your hours or retire from service work and finally push past $500K+ with better systems, leadership, and marketing.
Tackle one high-impact area (hiring plan, pricing reset, marketing/website, stepping off the floor). Leave with a clear strategy and action plan.
Move multiple levers (operations, leadership, pricing, marketing, finance) with ongoing accountability between calls.
Best for: Owners who want tailored strategy, faster execution, and private support.
Perfect for tackling one focused challenge — like creating a Facebook ad strategy, refining your recruiting funnel, or resetting your pricing. You’ll leave with a clear action plan and next steps.
Choose Private Coaching if you want:
Hands-on strategy and rapid execution
Confidential support on team or financial issues
Custom deliverables and done-with-you builds
Choose Group Coaching if you want:
A proven roadmap and weekly accountability
Community feedback and peer learning
The best blend of coaching, tools, and momentum
Step 1 — Book Your Discovery Call (15 min / $97)
We’ll identify your biggest opportunity and confirm the best path.
Step 2 — Choose Your Container
Private or Group Coaching (2, 6, or 9 months).
Step 3 — Secure Your Spot
Get instant access to the portal, community, and your first session.
Step 4 — Start Your Plan
We begin with an audit, define targets, and execute—week by week.
No—unless you’re actively transitioning to hybrid or commission. My frameworks are built for team-based (commission/hybrid) models.
Perfect. Many clients join to reduce hours or retire from service work. We build the plan that makes it possible—without shrinking revenue.
No. Group Coaching offers 2-month and 6-month options. The 9-month journey delivers the full transformation.
Yes. All Group Coaching calls are recorded and uploaded to the portal. Private coaching clients receive summary notes and action steps.
Common wins include cleaner profit, reduced owner hours, stronger retention and rebooking, better hiring success, and consistent monthly growth. Results depend on implementation—our structure keeps you moving.
Jennifer is one of the most data-driven salon owners I know. Her relentless drive for better systems and automations have propelled her businesses in a short amount of time. Salon owners who desire total freedom and flexibility will benefit greatly from working with Jennifer!
Jennifer approaches any question or business issue I’ve brought her way with a fair playing field approach. She helps you really try to see things from all angles while hearing out your frustrations or confusion without judgement. She doesn’t just give you one answer but rather multiple ideas of solutions that could help you move the needle or navigate your issue with confidence.
Jennifer Alvarez is such an amazing coach and mentor that inspires you and re-ignites your passion! She really takes the time to get to know you on a deeper level in order to help you move forward with whatever way you may need guidance with in your career path! She has helped open up my mind to a different approach with the obstacles I was overcoming in my business! I would recommend every body in the beauty industry to seek her out as your coach, you will love her!
Jennifer and I sat down for her to interview me about business, and it really sparked fire! I’ve been struggling for a few months with being able to answer what my goals for my salon truly were, and she asked all the right questions to get my wheels turning! I have so much admiration for her hard work and dedication, she’s a true inspiration to EVERYONE in the beauty industry!”
