Marketing is so much more than television, radio, and post cards! There are SO many marketing tactics you’re able to use while in the salon. Here are the 7 types of salon marketing I teach my stylists, and what I use in my own salon.

Referral Programs

It’s important to make referring as easy as possible for your clients. If it’s too complicated, they’ll be overwhelmed and won’t refer you. So to make referring a no-brainer, have lots of marketing materials available to help you speak about the referral program.

Welcome Gifts

Our welcome cards thank our guests for choosing us and offer $10 off their next service with an expiration date of two months. 

Following Up

It’s also important to make sure you follow up with new clients. It’s an easy thing to do that adds another layer to that “wow” experience and helps us stand out from other salons.

Loyalty Points

Loyal customers spend 67% more on products and services than new customers, and a loyalty point system is a great way to reward and incentivize your existing customers for visiting you all year instead of someplace else. 

Cross-Promotion

A great way to cross-promote is to do a salon tour, which is an easy segue into showing what else you offer. Know that cross-promotion takes teamwork on everybody’s part, keeping everything neat and organized, and maintaining a team mentality where everybody supports everybody. 

The Guest Experience

Guests value their experience more than they care about price. And there are so many ways to elevate the guest experience, which gives you a 42% higher chance to up-sell your services, 33% more chance to improve retention, and makes you 32% more likely to improve customer satisfaction.

Rebooking

Make sure you’re rebooking your clients, which is one of the fastest ways to grow your books.